New dog. Mat training. Day 2. Appartment 1 / Mat 1. Progress. Defining Online Research Terminology
The MRIA just recently released a statement1 regarding the joint efforts of Research industry associations who are coordinating efforts to define industry terms relating to online research. Take the opportunity to have your say at their glossary2. Interesting as well, is the use of a wiki to simplify the process of industry feedback to the definitions.
Research industry associations that joined together in the fall of 2008 to address online panel research quality under the Association Collaborative Effort (“ACE”) have announced their first collaborative development: a comprehensive set of terms and definitions for online research. With the aim of increasing online data quality, understanding of online research, and transparency of online research operations, these “association-powered” terms and definitions provide a common baseline for all industry participants and will promote online panel research quality efforts.
The ACE industry-accepted online research terms and definitions can be accessed through all ACE member association websites and is also available via wiki… ACE is encouraging online research suppliers and buyers to provide continuous input to the terms and definitions through the wiki to promote a growing base of knowledge about online research. Input will be reviewed quarterly by ACE and their team of experts who will update the terms and definitions.