In response to an article on ABC News: The Numbers1
It’s not a problem that is going away anytime soon. Panel companies have an incentive to continue using less than precise and less than accurate samples, defined by two-words: gross margin.
A study of 17 panels and over 100,000 interviews by the Advertising Research Foundation’s1 Online Research Quality Council2 conducted in June, 2009 provides, in some cases, counter-intuitive evidence to some of the classic pitfalls associated with panel based online research.
We asked a broad question and received some interesting yet correlated responses.
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In response to a post on Research Rants: “Is the panel research business model creating a gold farming problem?”1
Granted, there is an incentive for people to game the system but there are numerous ways to capture and relegate this type of behaviour.
The MRIA just recently released a statement1 regarding the joint efforts of Research industry associations who are coordinating efforts to define industry terms relating to online research. Take the opportunity to have your say at their glossary2. Interesting as well, is the use of a wiki to simplify the process of industry feedback to the definitions.
Question
A client in government is being asked for reassurance that people with disabilities are being given equal opportunities to be heard and served. This includes ensuring that people with disabilities get appropriate accommodation if they want to participate.
How do we make provisions for this? TTY telephone surveys? “Read out loud” web surveys? Braille mail surveys? One-on-one interviews via ASL interpreter?
We already make accommodations for language, but how do we cost-effectively include the voice of the differently abled in general surveys? 1
So many sirens ce soir? What's going on in Toronto tonight?