Let’s take some time to go over the ridiculous amount of product placement that ruined this movie. I’d tell you about the storyline but I was too busy being confronted with perpetually unending product placement to pay attention.

Product Placement

Puma: It begins with every single one of the Clones wearing Puma product. Not only do they wear it, but Ewan Mcgregor holds a shoe, with the Puma insignia on the back, right up to the screen. It’s so incredibly visible. He does so in a request to retrieve his left shoe. How might you ask, does one lose their shoe in such a, supposedly, organized environment? Well, that’s an example of plot-holes due to product placement

Entertainment: The Clones fight each other in a virtual reality Xbox fighting machine. The idea is cool, but the ridiculously blatant product placement is not. Was this green themed scene originally part of the movie? Or, did they add it to place this product?

Water: the Clones seem to like Aquafina. It’s served in their quasi-bars and other facilities that offer food & drink throughout the movie

Phones: Apparently the phonebooks of the future are controlled by Microsoft. Another fine example, of blatant, art-killing product placement thanks to MSNSearch

Mac Truck: While the scene with the train wheels flying off the back of another blatantly placed Mac Truck advertisment is very cool. I sincerly doubt that any truck driver neglects to check his side view mirrors long enough not to notice gigantic flying train wheels flying off the back of his or her truck

Cadillac CIEN: This car used in a main chase scene. But, before they get in the car there is an exasperated soliloquy that just happens to contain about 6 of the top technical details that two boys talking about cars would share to polish their ego’s (Correction courtesy of Ahmed)

Ice Cream: Scarlet Johansen buys Ben & Jerry’s ice cream for all the kids, it takes her about 10 full seconds to hand it out with the Ben & Jerry’s logo in the background the whole time. How does she know how to buy ice cream? Who knows!?

Ask me what I liked about the movie? I couldn’t tell you, I was too busy wasting $9.95 to watch a gigantic commercial based around a couple of barely believable action scenes and an even less believable plotline.

Obviously subtlety isn’t a word in the vocabulary of Dreamworks.

Have you ever heard of a click exercise? It’s an action one uses to describe people dying, senselessly, in third world countries, for simple reasons, such as: extreme poverty, lack of clean water, malnutrition, and disease brought on by those problems. Essentially, the click exercise is completed by snapping your fingers in three second intervals. Each three second interval represents the loss of another human being due to a cause so simple that it is now immoral to ignore.

Yes, I attended Live8 Live with the thought that it was “just a concert”. I have chosen to ignore the pundits who criticized the reasoning behind the Live8 concerts. The concert did bring a solemn and respectable form of awareness to the entire crowd in front of me. Within less than ten minutes of the introduction to the concert I became aware of the situation at hand.

On the screens in front of me I saw Will Smith, a popular American Actor. Via video message he prompted the entire crowd to raise their left hands, a request they obliged. He then informed the crowd that they were going to do a click exercise. At this point I was incredibly ignorant to what the click exercise was. I watched as Will Smith snapped his fingers, every three seconds, chillingly proclaiming the death of another person in an impoverished country, “dead… dead… dead” for a “stupid, stupid reason”. The crowd in unison snapped their fingers with Will. The sight was astonishing and the sound that 30,000 people clicking at the same time make to represent someone’s death is unforgettable. While I realize that some in the crowd were not conscious of what was happening, I can assure you that I was.

Thank you Live8 I am aware.

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